NESRI Media Center

Chipotle Challenge: Time to Back up ‘Food with Integrity’

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Publication Date: 
December 11, 2009
Author: 
Sean Sellers
Organization Title: 
Grist

"Of course I'm not in favor of slavery! But signing an agreement [with the Coalition of Immokalee Workers] does not actually change those conditions for farmworkers," Steve Ells, CEO of Chipotle Mexican Grill, gibed in front of an audience of 250 at the University of Pennsylvania's prestigious Wharton School of Business on November 19. "I mean, they just don't see the bigger picture," he continued. "To change the fast-food paradigm is huge. We're trying to do the right thing."

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